Investing in your Vision Growing with Purpose

Investing in your Vision Growing with Purpose


Unleashing the Potential of Business with a focus on Higher Purpose 

About Us

At Fig & Co., we believe every business has a story worth preserving. Founded by Derek Figueroa, a visionary leader with over 30 years of experience, Fig & Co. partners with founders who value continuity, legacy, and employee well-being. Our mission is to honor each company’s history while positioning it for lasting success.

Derek’s legacy of guiding major acquisitions and seamless transitions drives our commitment to preserving each company’s identity while amplifying its strengths. Our approach balances financial returns with ethical practices that build trust and excellence.

More than investors, we are dedicated partners in transformation, supporting the growth of organizations that make a positive impact—today, tomorrow, and for years to come.

Core Values

Our core values reflect the principles that guide every decision and action at Fig & Co. These values are the foundation of our commitment to purposeful growth, excellence, adaptability, and respect for the legacies we steward. By staying true to these values, we ensure that each business we acquire thrives in alignment with its unique mission and impact.

Aligned Purpose

We are committed to aligning every action with a larger purpose that creates meaningful impact. This value drives us to pursue partnerships and solutions that honor each business's unique legacy while building a purposeful future.

Adaptability and Resilience

We embrace change and view challenges as opportunities for growth, maintaining flexibility and resolve in a dynamic environment. Our resilience enables us to navigate complexities while staying focused on our long-term goals.

Growth-Oriented Mindset

We believe in continuous learning and improvement, encouraging growth at every level of the organization. This mindset keeps us forward-focused and open to new opportunities, fueling innovation and long-term success.

Fig & Co

Our Purpose

At Fig & Co, our purpose is to enrich the lives of our customers by curating a collection of high-quality, meaningful products that inspire creativity and promote sustainability. We believe that every item we offer should tell a story, evoke emotions, and contribute to a more conscious lifestyle. Our commitment to ethical sourcing and craftsmanship allows us to support artisans from around the world, preserving their unique skills and cultural heritage.

We strive to empower our customers to make mindful choices that reflect their values, transforming their everyday experiences into moments of joy and inspiration. By fostering a sense of community, we connect individuals who share a passion for creativity and sustainability, encouraging collaboration and dialogue. At Fig & Co, we exist not just to sell products but to create a movement towards a more beautiful, thoughtful, and sustainable world—one curated item at a time.

Leadership

Following a successful sale and exit, Derek has committed the second half of his career to giving back and promoting purpose-driven leadership. He uses the experience gained over 30+ years to help leaders to align their strategies with purpose to create lasting impact and achieve greater results.  He serves as Principal of North Star Strategic, a purpose-driven advisory firm, and President of Fig & Co., an investment partner.  Previously, Figueroa was the President and CEO of Seattle Fish and Lombardi Brothers Meats.  Board service includes former chair of The National Fisheries Institute and The Colorado Restaurant Foundation, co-founder of the non-profit Sea Pact, and previous leadership positions with CO Restaurant Association, Project Angel Heart, Colorado Restaurant Association, and Seafood Industry Research Fund.  He has been recognized by the Colorado Restaurant Association, Denver Business Journal’s Forty Under 40, Titan 100 CEO award, Leadership Award Finalist from Vistage, and Volunteer of the Year by the National Sports Center for the Disabled.  He holds an Executive MBA and a Master’s and Bachelor’s in finance from the University of Colorado. Derek lives in Denver with his wife and four children and enjoys spending time outdoors.

How We Help

Services

At Fig & Co., we are more than just buyers—we are dedicated partners committed to carrying forward the hard work and vision that built your business. Our approach to acquisitions is thoughtful and strategic, ensuring that your legacy and values are preserved while positioning the company for long-term growth and success. We understand the weight of this decision and strive to make the process seamless and respectful.

Strategic Growth and Expansion

At Fig & Co., we’re dedicated to honoring the foundation you’ve built while unlocking new potential for growth. When we acquire a company, we bring the expertise and resources needed to expand its reach, impact, and profitability. Our approach is grounded in respect for your legacy, combined with a vision for sustainable growth that positions the business to thrive in a competitive landscape.

Legacy preservation

At Fig & Co., we honor the past while building for the future by preserving the rich history of each company and valuing the people who shape its story. We believe that continuity includes not only safeguarding industry traditions but also fostering employee well-being and loyalty. By supporting and retaining dedicated team members, we ensure that each company’s legacy is preserved through those who know it best, creating a lasting impact for generations to come

Trusted Leadership

With over 30 years of proven business leadership, Fig & Co. brings deep expertise and a steady hand to every partnership. Our experience in guiding acquisitions, transitions, and strategic growth empowers founders to build on their strengths and navigate challenges with confidence. At Fig & Co., leadership is about helping others achieve sustainable success with purpose.

Purpose-Driven Impact

Studies have shown that companies with a clear sense of purpose experience greater employee engagement, higher customer loyalty, and stronger financial returns over time. At Fig & Co., we measure success by the value we add to communities, industries, and lives, not just by financial metrics. We seek partnerships and opportunities aligned with our vision of purposeful growth, building a legacy that benefits both present and future generations.

01

Initial
Consultation

We start by getting to know your business goals, challenges, and vision to determine if the partnership is a fit.

02

Customized Exit Strategy

Working closely with you, we design an exit strategy that maximizes value and aligns with your long-term objectives.

03

Smooth Integration

Our team manages the complexities of merging operations, ensuring a seamless transition that respects your company’s legacy.

04

Sustainable Growth

With Fig & Co., your business will thrive through continuous support and strategic enhancements focused on lasting impact.

Testimonial

What Our Clients Say

Discover how we’ve helped businesses achieve their goals and drive growth.

720-505-3168

hello@figueroaco.com

Contact Us

Let's Work Together

Ready to take the next step for your business? Whether you’re exploring partnership opportunities, seeking strategic guidance, or looking to secure your company’s future, we’re here to help. Reach out to discover how Fig & Co. can support your vision for lasting impact and success.

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